Titleist has been a hot topic of discussion lately, and you might have personally experienced the challenges brought about by COVID-19, such as restrictions on order quantities and extended lead times. So, what caused this shift from 5-7 days to 30?

The straightforward explanation lies in Surlyn.

A critical ingredient in Titleist and golf balls in general for decades, Surlyn's primary manufacturer, Dupont, has struggled to meet the soaring demand. The supply and demand equilibrium has been delicate since 2016, but the disruptions in the supply chain due to COVID-19 tilted the balance. In 2020, golf experienced a surge in popularity as it provided a socially distant outdoor activity option. In 2021, the United States witnessed a record-breaking number of rounds played, with the demographics of golfers evolving. While social distancing measures have eased, the passion for golf remains strong, and the sport continues to grow in both participation and diversity. More golfers mean more demand for golf balls, and the limited availability of Surlyn exacerbates the situation.

To delve deeper into the world of golf balls, keep reading.